GRADE 8 ENGLISH: Media Task

Media are Constructions Activity

1.       Watch the first commercial listed below and identify all of the “parts” of the commercial.

Consider the following list:

·         Logo

·         Image of the cereal

·         Image of other food along with the cereal (fruit, etc.)

·         Slogans

·         Mascot

·         Nutritional information

·         Contests

·         Premiums (prizes or toys that come with the cereal)

·         Activities

·         Health claims

·         Connections to other media content (TV shows, etc.)

·         Humour

·         Jingles

·         Music

·         Any other parts you consider relevant

2.       Once you have identified the different parts, discuss what purpose each one serves e.g., creating an appealing character for kids etc.

3.       Now watch the second commercial and follow the same process.

4.       Who do you believe is the intended audience of each commercial? What evidence do you have to support your choices?

Commercial #1

https://www.youtube.com/watch?v=hpqi8a8Myy0

Commercial #2

https://www.youtube.com/watch?v=tJ_wZayDjVs